Maybelline Signs Josephine Skriver as Latest Global Spokesmodel

by Eddie Roche

It’s a good day to be Josephine Skriver. The Society model has signed with Maybelline New York as a global spokesmodel with her first campaign for the brand appearing in May 2018. She’s now in the company of Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington who are also global spokesmodels for the brand.

Josephine Skriver (Maybelline New York)


“Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl,” Skriver said in a statement today. “I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

Josephine Skriver (Maybelline New York)


Skriver is a native of Denmark and was discovered as a teenager when she visited New York City on a trip with her soccer team. She made her debut in February 2011 at New York Fashion Week and has since modeled in campaigns for Bulgari, Gucci, Max Mara, Michael Kors, and Tommy Hilfiger. In 2013, she walked her first Victoria’ Secret show and became an Angel in 2016.  In addition to her modeling career, Skriver and Jasmine Tookes have a joint Instagram account, JoJa, which focuses on fitness. Her personal account has almost 5 million followers. She took to Insta to announce her new gig.


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